Why subscribe to Win-Win-Win?

Win-Win-Win exists to empower sports and entertainment professionals with a “three-win” mindset so that we might make the world a better place through our life’s work.

Having a three-win mindset means always conducting business with the well-being of people and the planet in mind. It’s a lens by which we can determine how to operate our businesses in a way that both does no harm, and creates a positive impact on others and our environment.

Who writes Win-Win-Win?

My name is John Balkam. I’m the author of 3-Win Sponsorship: The Next Generation of Sports & Entertainment Marketing. I currently reside in Baltimore, MD after spending over 10 years living, working, and learning in Washington, D.C. I’m also a proud Georgetown Hoya and an avid D.C. sports fan.

I am passionate about the sports and entertainment industry and it’s power as a positive influence on society and our world. If you feel the same way, I’d be grateful for you to subscribe, and to connect with me on LinkedIn and Twitter.

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Thoughtful, purpose-driven business strategy for sports and entertainment professionals.

People

Author, 3-Win Sponsorship: The Next Generation of Sports & Entertainment Marketing | Founder, TWG
Founder, Baltimore United | Georgetown MPS - Sports Industry Management ‘20