Welcome to Last Week’s Wins #3!
The “Presidential” debate last week was definitely NOT a win.
As the final quarter of 2020 rolls in, the world is starting to adapt to our new normal in different ways. People are figuring out how to come together and win. Even as our landscape changes every day.
As always, thanks for sharing the newsletter and subscribing to Win-Win-Win!
WINS THIS WEEK
The Collective Think Tank: Wasserman creates first collective of its kind
Athletes Share Common Goal: Several athletes commit to global initiative
Bam Makes Shots Outside of the Bubble: Miami Heat star plays in virtual tournament to support schools
WHY THESE WINS MATTER
The Collective Think Tank
Readers of my posts know that I believe awareness is a critical component of driving change.
Wasserman is helping lead the way in creating awareness towards showcasing the power and influence of women in sports. The Collective is an initiative intended to amplify the voices of female athletes and improve working conditions for women in sports.
One year after its creation, The Collective launched the Think Tank. This group of female researchers, media companies, brands, and others are coming together to form “solution-based strategies for industry-changing activations.”
The group will focus on 10 research projects that include topics such as female fandom in sports, purchasing power, and representation in business.
By brainstorming as a collective and publishing the findings, The Collective Think Tank will be making others across industries aware of the potential for innovation when people come together in a unified, authentic effort.
The Collective Think Tank is just the beginning of the wave of collaborative movements born in 2020. Purposeful and unified actions are essential for businesses and individuals to move forward.
Athletes Share Common Goal
Common Goal is a philanthropic collective that acts as a central fund for high-impact organizations around the world focused on using football, or soccer, as a catalyst for change. Members involved in Common Goal pledge 1% of their earnings to a group fund.
StreetFootballWorld created the initiative to help connect the dots between powerful organizations and communities. It provides professional athletes with an easily accessible system of community support that leads to an increase in brand awareness and credibility.
Players have the opportunity to select where they wish to allocate funds and encourage fans to donate and pledge alongside them.
Today, the likes of Paulo Dybala (Juventus), Megan Rapinoe (OL Reign), Alex Morgan (Tottenham), Serge Gnabry (Bayern), Juan Mata (Manchester United), Jurgen Klopp (Liverpool), and Timo Werner (Chelsea) are all committed to the organization.
The fund has the potential to raise up to $50 billion per year.
Imagine the potential and reach of Common Goal if NBA players like Lebron or Durant, who already have connections to European soccer, joined in to pledge as well.
This authentic increase in fan connection would be another prime example for how sports and entertainment can influence society and leave a legacy.
Bam Makes Shots Outside of the Bubble
The NBA bubble has had its fair share of news coming in and out. You may recall Lou Williams’ trip to Magic City, Rajon Rondo’s brother (the “Bubble Barber”) being kicked out for heckling, or the supporters sections of wives and kids.
When Miami Heat center Bam Adebayo is not on the court helping his team go to the NBA Finals, he is challenging his fans in a game of virtual H-O-R-S-E.
The game raises awareness for his back to school drive alongside his Bam, Books, and Brotherhood (BBB) Foundation. The goal of the BBB Foundation is “to inspire and encourage today’s underserved youth about the means of success.”
BBB Foundation partnered with Champs Sports and SnapCrack to provide 500 backpacks to Bam’s childhood neighborhood in North Carolina and to feed 500 families in Miami. Every time you beat Bam, another donation is completed. A winner was also selected yesterday to receive a Champs gift card.
The site slogan reads, “if you win, we all win!”
Virtual experiences are crucial to expanding the reach of events and initiatives. However, these experiences need to stand out from our mostly virtual reality of 2020.
As we sit on our computers or phones waiting for the next Zoom meeting. Taking the time to beat Bam, beat friends' scores, and secure a backpack or a meal for someone in need is time very well spent.
You might have missed the chance for this game, but opportunities to be virtually involved will continue to arise well beyond 2020.