Welcome to Last Week’s Wins #19 and welcome to February 2021!
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WINNING QUOTE
“Solutions-oriented, purpose-driven, and mutually beneficial. In many ways those are the components of the three-win sponsorship. When you can combine those three, the effectiveness of the partnership can go so much deeper than driving financial value for the two parties involved. It can have a huge impact on society.” - Matt Hill, Win-Win-Win Podcast Episode #5
BREAKING DOWN THE WINS
AUSTIN FC COMPLETE NAMING RIGHTS DEAL
Austin FC is a Major League Soccer expansion franchise that will start play this season. The club is known for their insanely dedicated fanbase and authentic community ties.
Their 20,000 capacity stadium will be finished in April 2021 and was given a name last week - Q2 Stadium.
Austin FC president Andy Loughnane made it very clear that the team wants sponsors who believe in Austin.
Q2 Holdings is an Austin-based financial solutions provider. In addition to the stadium naming rights, Q2 Holdings is working on the following alongside Austin FC’s community outreach:
Dream Starter Competition
$100K to accelerate a local business plan
$150K Q2 nonprofit donations determined by fan vote
Official Financial Experience Partner
Official Technology Partner
Field-Level Suite Naming Rights Entitlement
Top Quotes:
“Establishing a long-term stadium naming rights partnership with an Austin-based company that is committed to using this platform to give back to the community was the club's top priority.” - Austin FC president Andy Loughnane
“There are gonna be a lot of special moments that occur here. We want to be associated with all of those, but also make sure the talent that we may want to acquire to work for us will be excited about working for us so we can build a brand here.” - Q2 president and CEO Matt Flake
BALTIMORE PHOTOGRAPHER GETS UNDER ARMOUR SNEAKER LINE
Always great to see a brand working with a community leader to amplify a shared message.
Devin Allen is a Baltimore-born photographer who has dedicated his career to storytelling through his camera.
He rose to nationwide-fame after TIME featured his 2015 photo of Baltimore following the murder of Freddie Gray.
Under Armour has been working with Allen for over two years preparing to launch UNDR ARMR X DVNLLN.
Some details for the line include:
Apparel and footwear collection
Celebrating Black culture through sports and UA’s hometown of Baltimore
Supported by Black Employees Achieving Together (BEAT) at Under Armour
Will support other Nonprofits (Wide Angle Youth Media and Noisy Tenants)
Top Quotes:
“I wanted people from places like Baltimore, Oakland, Chicago, and Detroit to be proud of their cities. Our communities have so much to offer, so much to celebrate.” — Devin Allen
“Historically, Under Armour has not necessarily been forthcoming with taking a view on certain aspects of things that were beyond a product.” - Under Armour CEO Patrik Frisk
NAOMI OSAKA CONTINUES TO WIN OFF-COURT
Naomi Osaka is starting to become a regular on this newsletter!
Just last week, the 23 year old tennis superstar became a brand ambassador for Workday and invested in the NWSL’s North Carolina Courage.
Osaka is a clear role-model for athlete-activism done right. She acknowledges her diverse heritage and uses her platform to speak on issues that impact so many.
Brand Ambassador
Workday
Nissin
Louis Vuitton
Tag Heuer
Equity Stake in Body Armour
Forbes Highest Paid Female Athlete
Sports Illustrated Sportsperson of the Year
Associated Press Female Athlete of Year
Time’s 100 Most Influential People 2020
2020 US Open Champion
Top Quotes:
My whole approach to business is to build something while I am playing that I can sustain post-career. I always try to see the bigger picture.” - Naomi Osaka (via The Athletic)
"She brings an invaluable viewpoint on topics beyond sports. I cannot think of anyone better to help us as we continue to make a difference in our community and inspire the next generation of women." - NC Courage Chairman and Founder Steve Malik
“We have a champion joining us. We’re not just champions for women, we’re champions for the right social causes, and for women in sport, and we’re going to be aggressive about that, just like we play. We’re thrilled to have her as a partner in that journey.” - NC Courage Chairman and Founder Steve Malik